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GREAT IDEAS.

FANTASTIC PROJECTS.

Location.
Berlin, Germany.

Services.
Involvement in developing a catalogue of ideas and themes / Involvement in the marketing of specific themes / involvement in developing a brand concept / preparation of recommendations for action / analysis and evaluation of a survey of the hotel market / organisation and implementation of workshops with service providers.

Project management.
EBC Hochschule Campus Berlin / Professor Frank Schaal.

Client.
Wirtschaftsförderung Bezirk Steglitz-Zehlendorf in collaboration with Regionalmanagement Berlin SÜDWEST.

Time period.
2014 to 2016.

The project.
The district of Steglitz-Zehlendorf was keen to derive even greater profit from Berlin’s prospering tourism sector. The area’s south-western regions offer extensive forested areas, waterways and recreational spaces. According to the concept developed for the district, this area’s considerable potential for tourism has so far been insufficiently recognised and promoted, and was lacking the necessary structural development. The concept’s focus for Berlin’s south-west was on promoting bicycle tourism, water sports and hiking in the area’s extensive parks, with a special emphasis on raising the profile of the Wannsee area and its “Parklandschaft Glienicke” (a UNESCO World Heritage site).

This sustainable tourism concept analysed the tourism-specific circumstances in the southwest of Berlin and presented a corresponding vision for the region, specifying the measures to be taken and the fields requiring action. This vision was to be used to generate an increase in environmentally compatible and sustainable tourism in the district over the long term.
Katja Schellknecht Konzepte was part of a project group led by Professor Frank Schaal, EBC University of Applies Sciences, Berlin campus.

The project.
The district of Steglitz-Zehlendorf was keen to derive even greater profit from Berlin’s prospering tourism sector. The area’s south-western regions offer extensive forested areas, waterways and recreational spaces. According to the concept developed for the district, this area’s considerable potential for tourism has so far been insufficiently recognised and promoted, and was lacking the necessary structural development. The concept’s focus for Berlin’s south-west was on promoting bicycle tourism, water sports and hiking in the area’s extensive parks, with a special emphasis on raising the profile of the Wannsee area and its “Parklandschaft Glienicke” (a UNESCO World Heritage site).
This sustainable tourism concept analysed the tourism-specific circumstances in the southwest of Berlin and presented a corresponding vision for the region, specifying the measures to be taken and the fields requiring action. This vision was to be used to generate an increase in environmentally compatible and sustainable tourism in the district over the long term.
Katja Schellknecht Konzepte was part of a project group led by Professor Frank Schaal, EBC University of Applies Sciences, Berlin campus.